May 26, 2015

About Us

internet marketingCFG Media was founded in November of 2008 as a wholly owned subsidiary of The Clark Financial Group, LLC. CFG Media was created as a way to monetize The Clark Financial Group’s expertise of internet marketing. For the first four years, we built and managed websites only for ourselves. We didn’t do any contract work building sites for other businesses. In November of 2008, after 4 profitable years of internet marketing, we decided to offer our services to the general public.

How We Can Help You

Almost anybody can build you a web site these days. There are even software programs and free internet websites that make it so you can build one yourself. While it’s easy to build a good looking website, it’s difficult and time consuming to make a website that produces optimum results and profits for your business…and most web designers can’t do it. This is how we can help you!

Why Choose CFG Media?

Choose CFG Media because we’ll use our real-world experience to build you a website that produces real-world results. Having a website that doesn’t attract your target market and convert them into paying customers, has little to no value…regardless of how good it looks. Give us a call today at (816) 506-2107 to discuss how we can help you build your business.

Additional Website Services

In addition to building websites that make money, we also provide other services that can leverage the power of the internet to grow your business even more. The great thing about the internet is it’s the ultimate level playing field in business. Every business, regardless of size or how long it’s been established, can rise to the top…if managed properly.

Our experience and expertise allows us to be able to manage many aspects of your internet marketing plan that go far beyond your website. The true beauty of each of these services is they can cost much less traditional marketing methods, provide you with a higher return on your investment, and are extremely easy to track and test. This allows you to know with a high degree of certainty just how much every dollar you invest will return in the way of additional business.

Search Engine Optimization (SEO)

Many website owners view SEO as a modern-day snake oil…and for good reason. There are thousands of pitch men out there offering SEO services who don’t know the first thing about what makes one website rank higher than another, yet claim they can get you on the first page of Google (for a healthy fee). Before hiring anybody to do Search Engine Optimization on your website, make sure to ask them these questions:

  1. Do you outsource any of the work?
  2. Do you use software or any other mechanized methods to rank sites higher?
  3. Can you guarantee me a spot on the first page of Google results?

If the answers to ANY of these questions are “YES”, you should find another provider. There are tricks and methods that can gain you quick rankings, but all of them will ultimately end with your site falling back down the rankings…and could even result in your site being penalized or de-listed all together.

Lead Generation Programs

At CFG Media, we will use our internet marketing expertise to build a personalized lead generation program for your business. Other than a small setup fee, the only thing you pay for are the qualified leads we send you. If we don’t produce results, you don’t pay. This low risk proposition can be a huge benefit to your company’s bottom line.

The leads we generate for your business are ONLY for your business. We never sell, rent, or share lead information with anybody besides you. We also will never create a lead program for one of your direct competitors. We only accept one business for each specific line of work. So, if you’re a residential roofing contractor and you set up a lead generation program with us, we won’t generate any leads for any other residential roofing contractors in the entire Kansas City metropolitan area.

We deliver leads in a way that you are able to talk with them immediately…while they’re looking for a business in your industry, and before they move on to talk to your competition. We recognize that timeliness is critical to the value of a lead, and we only want to provide valuable leads.

The cost of the leads will vary depending upon your industry, your target market, the level of local competition, and the value of a qualified lead to the business. For instance, the value of a lead for a dog sitting service is significantly less than that of a lead seeking a personal injury lawyer.

Social Media Marketing

A successful social media campaign goes far beyond just having a Facebook fan page or a Twitter account. Actively engaging your existing and potential customers builds a strong brand as well as customer loyalty. Any successful internet marketing campaign today needs to include social media as an integral part…especially if your target market is under 50 years of age. Not only is it an integral part today, but it will continue to become even more important in the coming years.

Social media is important for connecting with, and staying connected to, both existing and potential customers. However, it’s also a great tool for branding, third party endorsements of your business, and creating a positive online reputation. If you’re overlooking social media as a marketing tool for your business, you could be missing out on a significant amount of revenue.

Online Reputation Management

What people say about your business on the internet can have a profound effect on your bottom line. Many of your potential customers will search for reviews and comments about your company before deciding whether or not to contact you. Leaving your reputation to chance is a mistake. No matter how much care you put into your business practices and customer service, one person with an axe to grind can severely hamper your bottom line. Active management of your online reputation can mitigate the damage.

We’ve seen bad reviews left by customers for the most minor of issues. We’ve seen bad reviews that were left by unscrupulous competitors posing as customers. We’ve seen bad reviews that were left by disgruntled former employees and business partners. We’ve even seen bad reviews left that were nothing more than internet vandalism. These issues can leave a business owner feeling helpless. While the internet is the ultimate free speech arena, there are options for protecting your business.

Each of the services above can greatly increase the success of your website and internet sales process. The cost of each service will vary depending upon your goals and the scope of work required to achieve them. To discuss your specific project and get a price quote, please call us at (816) 506-2107.

6 thoughts on “About Us

  • I had a website built by a low-cost out of town developer a couple of years ago. It’s doing nothing for me. Can you guys help?

  • Fred,

    I’m sure we can! Email us the URL and your contact info so we can take a look at it, and then get back to you.

    CFG Media

  • Hi, I have an ecommerce website built with Shopify. It made me some money early on, but has really stagnated. Can you guys look at it and give me some advice?

    Thanks

    • George,

      We’d be happy to take a look and see what we can do. You can hire us either as a consultant, a vendor to do the work, or both. Just contact us to let us know how to reach you, and we’ll follow up ASAP.

      CFG Media

  • I know you guys sometimes partner with businesses, where you get paid by a percentage of sales that you generate, rather than just a flat fee for your services. Who do I contact to discuss such an arrangement for my business?

    • Ken,

      Yes, we’re open to opportunities to partner with businesses, rather than just providing our services for a fee. Please send us a message through our contact page (www.cfg-media.com/contact-us/) for partnership consideration.

      Provide us with as much information about your business as possible, including where the business stands today, and your ultimate goals and timeline to meet them. We’ll take a look at what you send us, and then contact you about how we can best help you meet your goals.

      Thanks,
      CFG Media

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