Many business owners make the mistake of believing that once they have a website, business will just start pouring in. Unfortunately, that’s no more likely to happen than hanging an open sign and expecting customers to stampede through your door.
Having a website that has been optimized to rank well in the search engines and designed to convert visitors into customers is a critical element of an internet marketing plan, but there are many more important aspects, as well.
In addition to your website, you also need a strong social media presence so you can interact with both existing and potential customers. You should consider online advertising, such as pay-per-click programs, banner advertising, and media buys. Your online reputation is very important and should be actively managed…not left to chance. You should have a proactive lead generation program and a sales funnel established. You also need to find opportunities to improve your branding and image.
A successful internet marketing program is never a matter of luck. It’s the result of well designed and properly executed plan. Regardless of the size of your budget, we can design and execute a plan that will add to your bottom line. To get a free initial consultation from CFG Media, please call us at (816) 506-2107.