The Benefits of a Website Redesign

The Benefits of a Website Redesign

A website redesign can provide you with many benefits other than the obvious one of having a better looking/more modern website. An updated website can bring more traffic to your site, increase your conversion rates, and improve your branding.

More Traffic

Most sites are designed with little to no thought about search engine optimization, which means they don’t rank well for critical search terms. Even if your site was built with rankings in mind, the methodology used is likely to be outdated. Making these improvements during the planning stages of a new site can greatly increase the visibility of your site, and therefore, the amount of visitors you receive.

Increase Conversion Rates

Older sites aren’t coded by modern internet standards. That means your site might look odd in various browsers and screen sizes. When this happens, visitors will leave quickly. The other issue with antiquated coding is it will cause websites to load slowly, which will again cost you visitors.

In addition to preventing visitors from leaving immediately, modern layouts and linking structures make your site easier to use, and that improved usability will lead to increased sales. After all, if a potential customer can’t quickly find what they’re looking for on your site, they’ll surf off to a competitor.

before and afterImprove Branding

First impressions are lasting impressions! What is your opinion of a business that has a trashy looking store front, or is in a run down office building? I’m sure it’s less than positive. Today, the first thing many of your potential customers will see of your business is your website. Do you want it to look dated or poorly designed? Well, for significantly less money than a new store front or office space, we can give your business a look you can be proud of!

The picture to the right is an example of a website we redesigned. The top half is a “before” screen shot, and the bottom half is the “after”. This site was redesigned for a local auto repair center who wanted a look that highlighted their specialties, along with a simpler, easier to navigate menu structure. If you’d like to see the site live, go to:

CFG Media can redesign and redevelop your website to create a modern look, as well as bring more visitors to your site, convert more of those visitors into customers, and give your company a better image. To get a free consultation and price quote for your site, call us at (816) 506-2107 or use the contact form to the right.

1 thought on “The Benefits of a Website Redesign

  • A website redesign can improve your UX by removing all the confusing visual clutter. By showing people exactly where to click, how to order, and how to contact you, you re removing any obstacles that might drive them to one of your competitors.

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