The True Cost of Free Websites
Most small business owners, particularly those in the start-up phase, are constantly looking for ways to trim expenses. One thing that catches the eye of many business owners is creating a free website. You’ve probably seen ads for 1&1, Wix, Web.com, etc, offering free do-it-yourself websites that they will host. On the surface getting your business online with not out of pocket expenses may seem like a great idea, but what is the true cost of a free website?
No Free Lunches
The companies offering free websites are for-profit corporations, not charitable organizations. Have you ever asked yourself how they stay in business if they’re giving their service away free? Obviously, they’re not. Free websites are fraught with hidden ongoing fees that often end up costing you more over time than if you had paid a website designer and a mainstream hosting company.
I’ve been building, developing, and promoting websites for more than 15 years. In that time, I have never seen a successful internet business develop from a free website. Depending upon which service you use, your website could have the following costly issues:
- Inability to rank well in the search engines
- Slow loading times
- Inability to add important site functions
- Inability to move or upgrade your website
- Little or no technical support
- Use of your time that could be focused elsewhere
- You may have ads for other companies showing on your site
- Inability to track website usage statistics
- You could even lose your site all together
Any one of these items could prove more costly to your business than having a professional website built for you. If you end up with several of these issues (which many users do) the cost to your business will likely be quite severe.
Your Company’s Image
You never get a second chance to make a first impression, and in today’s digital world, the first thing most people will see of your business is your website. What impression would you have of a business whose website looks like they built it themselves? Wouldn’t that leave you with the impression that they are not a professional organization? What is your company’s image worth? There’s no reason to get trapped in a worthless website when we can build you a professional website for very little cost. Call us at (816) 506-2107 to discuss your website needs. A professionally designed and developed website from CFG Media can pay for itself in a short period of time, and continue building your bottom line for years to come.